YoungKilla73 “Syrup” –
Today, Sie7etr3 shares a new song from YoungKilla73. “Syrup” is a dark, grooving track built around a brooding beat and YoungKilla73’s rapid-fire bars. The song follows a string of collaborations between YoungKilla73 and label-mate Chucky73 on the songs “Sasu,” and “Desahogo,” the standout closer of Chucky73’s debut album. YoungKilla73 also recently collaborated with rapper Kapuchino on “HoodStar.”
Sie7etr3, the independent Bronx-based record label and home to YoungKilla73, was founded in 2017 by CEO Jaja and Chucky73 and has already created an organic following, resulting in tens of millions of plays, by broadcasting their buzzing local movement to the world via YouTube. By consistently dropping singles, each accompanied by energetic videos, the crew has amassed a rabid fanbase over the last several months and are primed to take over with Chucky73 approaching 100M combined global streams across platforms.
Chucky73’s recently-released debut album, De Chamaquito Siempre Cabezu, is a Latin trap odyssey that is at times both rhythmically driven and lyrically outstanding, with Pitchfork noting the album “showcases [Sie7etr3’s] leader’s elastic flows and artful delivery.” The album, which includes a stacked lineup that features frequent collaborators like Fetti031 alongside some of Latin Trap’s heaviest hitters including Myke Towers and Nio Garcia as well as Ñengo Flow, has everyone taking notice.
About Sie7etr3 The Label:
Sie7etr3 The Label is an independent record label founded in 2017, by CEO Jaja and Chucky73 out of the Bronx, New York. With the labels ability to provide the new Latin sound of the streets, Sie7etr3 looks to become a global brand in music, film, and apparel. Sie7etr3 launches its objectives through the music of Chuck73 and Fetti031, opening the doors for the other members and leading to strategic partnerships and endeavors. Their debut EP Sie7etr3 released last Spring to critical acclaim was their first official body of work prompting Pitchfork to note, “You would be hard-pressed to find a crew having more fun.”
The label began in the neighborhood of Townsend and 173rd when Chucky73 and Jaja became friends. Jaja saw early on that Chucky73’s sound was becoming more than music for the fellas on the block. He persuaded Chucky73 to take his music to the next level and through Jaja’s relationships they began performing in local clubs. Those performances became paying gigs and the request for performances began coming from other states like Massachusetts, Long Island, Pennsylvania, and as far as New Orleans. While on the block Chucky73 had rap cyphers with other rappers with the same Latin background fore which a few of them became his friends. Chucky73 and Jaja decided to create a crew of artists to do shows and become a family unit named after where it all began 173rd. They took off the 1 and created Sie7etr3 the Label. The other members became Fetti031, YoungKilla73 and DGlo73. They went on to building a following large enough to keep them performing in the club circuit and doing a forty show tour in Dominican Republic prior to signing their distribution deal with Caroline.
